Let's Give 'em Something to Talk About By: Connie Scholl On 2006-10-29
 
Finally. You're marketing has paid off and you've successfully landed yourself a new client. Now, the real work begins. But make no mistake, your marketing efforts are far from over. As a matter of fact, they've only just begun!

Your next marketing mission, should you choose to accept it, is to turn this client into a raving fan. (Oh, and just so we're clear, "raving fans" are those folks who generate lots of new business for you by constantly singing your praises to everyone they meet.)

So, how do you turn a client into a raving fan?

By giving them something to talk about!

When people are passionate about something they talk about it--be it their favorite baseball team, Presidential candidate or restaurant--why not have it be you and your business?

Fortunately, there are countless ways to create a buzz about your service and get people talking.

For example, I know of one personal trainer who presents a single rose to all of his female clients who have children when Mother's Day rolls around.

Another client of mine, a Realtor, gives her clients who have just moved into the area, an attractive three-ring binder that not only contains her contact information, but also dozens of personal referrals for everything from dog walkers to tree surgeons.

My personal favorite is to make a big deal out of my client's birthdays.

The process of creating raving fans doesn't need to be complicated or costly. Simply sending a handwritten note to just one client in your database each day will help you create hoards of loyal fans over time.

Now it's your turn! What are you currently doing in your business that is remarkable enough to make people tell others about you? What could you do differently to help you create your own club of raving fans?

If you're looking for more ideas and a step-by-step approach on how to create your own "raving fan action plan," you'll want to check out the The Client Generator Boot Camp 8-Week Marketing Program!

(c) Connie Scholl 2006

Connie Scholl of ConnieCoach.com provides self- employed service professionals with simple, effective and low-cost marketing solutions designed to quickly jump-start sales and consistently generate new clients. Get free marketing tips and "how-to-articles" at http://www.conniecoach.com

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